Email marketing continues to be a crucial part of the prominent digital marketing mix in 2025. The properties of direct communication, high return on investment, ownership advantage, and compatibility with other channels make it, even today, a powerful tool for businesses that strive to reach the target audience. As Angelia Liberatore said, since the advancement of technology, email marketing is especially authoritative and effective; therefore, it certainly will grow perfectly and remain an indispensable tool in marketing.